ASH: A new logo

The consolidation of the two traditional companies Aebi and Schmidt also calls for a clear identifiability of the new group on the market. For this reason, a new logo was developed for the group. Its purpose is to establish the image of the group as an umbrella brand.


Initially, it will be used on the Holding level, but will also be used in the future as an upper level entity at individual national organisations, provided that several product brands are represented by these organisations.


We also want to cultivate and develop our strong traditional brands in the future. In doing so, Aebi, Schmidt and Beilhack remain of paramount importance, additionally on the Dutch market, the brand Nido.